- After creating your page, go to the page's Settings.
- The Name field will be what displays in the top navigation bar.
- The Headline field will be the main headline on the page itself.
- Go to Settings → Social media.
- The Excerpt for Facebook, search engines will be exactly what the name implies, but will also show up as the subheadline on the page itself, unless you've disabled this by following the instructions here.
See the headline and subheadline combination below: